About What Should I Buy?

Online shopping in India has infinite choice and almost zero decision support. Reviews are gamed, MRPs are fake, and "best X" lists are affiliate bait. We're building the opposite: a decision engine that answers one question honestly — what should you buy?

How we're different

• Transparent scoring. Every recommendation shows its component scores and weights. You can audit why something ranked #1.
• Grounded AI. Our AI explains trade-offs but never invents prices, specs or ratings — those come from our tracked catalog.
• Real community data. Reviews, votes and ownership experiences feed directly into scores.
• Monetization you can see. Sponsored placements are labeled and separated. Advertisers cannot buy organic ranking. Ever.

Principles

1. Decision quality over product count. 2. Never fabricate data — when we don't know, we say so. 3. Demo/synthetic data is always labeled. 4. Privacy: aggregate, anonymize, never sell.